Could Inactive Social Media Be Costing You Bookings?
When a potential guest lands on your social media and your last post was six months ago, they don't necessarily think, "they must be busy."
They might wonder if you're still open, whether the property is still available, or whether the information they're looking at is even up to date.
And when they're deciding between your property and another one, that could be enough to lose the booking.
Your guests are checking your social media
Social media has become part of how people research where they're going to stay. They might first discover your holiday let, B&B or boutique hotel through Google, Airbnb, Booking.com or a recommendation, but there's a good chance they'll have a look at your Instagram or Facebook before making a decision.
They want to see what your property really looks like.
Recent photos. Videos of the rooms. What's nearby. Things to do. Guest experiences. What breakfast looks like. The view from the hot tub. The little details that might not come across on a booking listing.
Your social media gives potential guests a feel for what staying with you is actually going to be like.
You don't need to post every day
Being active on social media doesn't mean you need to spend hours creating content or post something every single day. A couple of good posts a week can keep your property visible, show potential guests that you're active and give them reasons to book.
Social media should help potential guests discover you, get to know your property, and ultimately decide, "I want to stay there."
Need some help with your social media?
Whether you want someone to take social media off your hands completely, or you'd rather learn how to do it yourself, I can help.
From social media management to 1:1 coaching, I help Airbnbs, B&Bs and boutique hotels stand out online, reach more potential guests and turn those views into bookings. Get in touch today.
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