top of page



Escaping to Tranquillity at Lakeside Lodges in Woodhall Spa
Just when you think you’ve seen all the Airbnbs and boutique hotels tucked away in the UK’s most beautiful corners, a place like Lakeside Lodges in Lincolnshire surprises you completely. Nestled in the peaceful woods of Woodhall Spa, Hotchkin Lodge and Lakewood Retreat, set beside a picturesque fishing lake, feel like a true secret escape - calm, welcoming and perfectly designed for unforgettable memories. From the moment I arrived, I was met with the warmest hospitality and

Dawn Ellis
Feb 102 min read


Burnout Has Changed Travel. Here’s What People Are Really Looking for Now.
Everyone is burnt out. And it’s completely changing how we travel. In 2026, wellness travel is no longer a luxury or a trend. It’s how exhausted humans are surviving their holidays. People aren’t travelling to escape anymore. They’re travelling to recover. The question used to be: How much can we fit in? Now it’s: How little can we do and still feel good? This shift is quietly redefining what a “great stay” looks like, and for Airbnbs and boutique hotels, it’s changing what a

Dawn Ellis
Jan 73 min read


Stargazing and Slow Living at Westcott Woods
Sometimes the best escapes are the ones that encourage you to slow down. Hidden among the trees in the Shropshire countryside, Westcott Woods is one of those places. Tucked in the woodland beside the Shropshire Union Canal, this eco-friendly glamping site is a secret haven, perfectly set for slowing down, reconnecting and soaking up every moment of nature’s beauty. Westcott Woods offers a selection of luxury domes, each with its own private decking and beautiful views across

Dawn Ellis
Nov 12, 20252 min read


A Night at George Harrison’s Childhood Home in Speke
There are places where music history isn’t just remembered, it’s felt. George Harrison’s Childhood Home in Speke, Liverpool, is one of them - and today, you can actually stay there as it's now an Airbnb! On Saturday, 25th October, I was invited to the special opening evening, a PR event where guests were treated to an unforgettable night. The Paperback Writers, familiar faces at the iconic Cavern Club, where The Beatles performed, played in the back garden where Harrison, McC

Dawn Ellis
Oct 27, 20252 min read


7 Haunted UK Airbnbs You Can Stay In... If You Dare
If you’re looking for a haunted getaway this Halloween, the UK offers plenty of eerie stays steeped in history and mystery. From secluded countryside cottages to grand Gothic castles, these haunted Airbnbs and holiday homes are perfect for paranormal enthusiasts, history lovers and thrill-seekers alike. Here are seven haunted UK stays you can book right now. 1. Warren Bothy, Shropshire This off-grid bothy is completely isolated with no road access or Wi-Fi. The surrounding hi

Dawn Ellis
Oct 15, 20252 min read


Big-Chain Results Without the Big-Chain Budget Free Download
Think you need a big-chain marketing budget to stand out? Think again. Boutique hotels and Airbnb hosts can achieve incredible results without spending like the big brands. What matters most isn’t how much you spend, it’s how you spend it. That’s why I created a free guide, “Big-Chain Results Without the Big-Chain Budget.” It’s packed with proven strategies to help you attract more guests, boost your visibility, and fill your rooms using smart, sustainable marketing tactics.

Dawn Ellis
Oct 12, 20251 min read


AI Is Getting Smarter. How Does Your B&B Stay Relevant?
In an era where AI writes, edits and recommends hospitality trends, the travel space is noisier than ever. Guests are overwhelmed by digital noise, endless options and perfectly polished content. So how can your Airbnb or boutique hotel stand out in 2025 and beyond? By becoming more human than ever. The Future of Travel is Emotional According to WGSN’s 2027 Future Traveller Report, emotions will be the number one driver of guest behaviour. Travellers will choose where to stay

Dawn Ellis
Oct 8, 20252 min read


8 UK Escapes with Hot Tubs Made for Autumn Nights
There’s something magical about autumn in the UK. The air turns crisp, the leaves burn golden, and evenings stretch long and dark, perfect for sinking into the warmth of a hot tub. Imagine wrapping yourself in a cosy blanket, clutching a mug of pumpkin spice, or something a little stronger, and stepping into steaming waters as stars sparkle overhead. If that sounds like your kind of season, here are 8 incredible UK stays with hot tubs, each designed for cosy nights and slow a

Dawn Ellis
Oct 2, 20253 min read


Marketing Bnb Finalist in the SheInspires Women in Business Awards!
Over the years, I’ve had the privilege of working with some of the world’s leading hospitality brands, including Hilton, AC Marriott, Holiday Inn, and Crowne Plaza. These experiences have shaped my understanding of the industry and taught me so much about what it takes to succeed in a competitive market. Today, I’m proud to channel that knowledge into helping Airbnb hosts and boutique hotels shine. There’s nothing more rewarding than seeing my clients thrive and stand out in

Dawn Ellis
Sep 27, 20251 min read


Seasonal Photography: Why Autumn is the Perfect Time to Refresh Your Property’s Imagery
When was the last time you updated the photos on your property’s website or refreshed your social media content bank? If it’s been a while, you might be missing out on one of the simplest ways to attract more guests: seasonal imagery. As autumn settles in, travellers are no longer dreaming of ice creams and bikinis. They’re craving moments of golden leaves, steaming mugs of hot chocolate, cosy blankets and evenings by the fire. If your online presence doesn’t reflect that sea

Dawn Ellis
Sep 26, 20252 min read


Storytelling + Imagery = Booked Guests
High quality visuals and consistent content are what make a property truly unforgettable. Whether you run an Airbnb, boutique hotel or holiday rental, the way your property is presented online can make the difference between a guest booking your property or scrolling past and booking elsewhere. Why Professional Content Matters Guests often decide where to stay based on the images and videos they see. A single well shot photo or short video clip can capture the experience of s

Dawn Ellis
Sep 22, 20252 min read


Why Your Social Media Feed Can Make or Break Your Bookings
In the world of Airbnbs, boutique hotels, and hospitality, the quality and aesthetics of your social media feed can directly impact your occupancy rate. Here’s why your feed matters: First Impressions Matter When potential guests search for a property on social media platforms like Instagram, Facebook, or TikTok, your feed is often their first impression of your brand. Many travellers now use social media as a search tool to discover their next stay. If your feed looks unprof

Dawn Ellis
Sep 18, 20252 min read


Millennials Value Experiences Over Things: What Does This Mean for Airbnbs and Boutique Hotels?
Seventy-eight per cent of Millennials would rather spend their money on experiences than on products. And that shift has made its way into the hospitality industry, completely changing the way people travel.

Dawn Ellis
Sep 14, 20252 min read
bottom of page