Can you believe there are less than 100 days until Christmas? I know, it sneaks up every year. If you’re already dreaming about Christmas markets, crackling fires, twinkling lights, and escaping somewhere cosy for a few nights, trust me, you’re not alone. And the best part? You don’t have to wait until the big day to get into the festive spirit. I’ve rounded up 8 UK Airbnbs that will give you all the Christmas vibes before December 25th even rolls around. Think: a lodge overl

The UK glamping market is growing. That was the focus of another seminar I attended at The Glamping Show 2026, The Future of the UK Glamping Market: Identifying the Trends That Will Shape the Industry, presented by Joby Mussell, Chief Commercial Officer at Glampingstays. Glampingstays specialises in unique glamping accommodation across the UK and Ireland and is part of Travel Chapter. Joby’s talk drew on its Glamping Horizon Report, combining a survey of 1,502 UK adults, five

There’s never been a bigger period of change in hospitality marketing than right now. That’s something I’ve been talking to my own clients about a lot recently, so when I saw Sarah Riley’s “The Visibility Shift: How Future Guests Will Discover Your Glamping Business” on the seminar programme at The Glamping Show 2026, it was one I wanted to sit in on. Sarah Riley has been immersed in glamping, unique accommodation and hospitality for more than 20 years, helping owners launch

This week, I headed to The Glamping Show 2026 at NAC Stoneleigh Park. Running from 10-12th September, The Glamping Show brings together more than 100 exhibitors alongside seminars, suppliers and businesses from across the glamping, outdoor hospitality and experiential accommodation industry. I went predominantly for the seminars. Working in hospitality marketing, it’s important to stay up to date with what’s happening across the industry and hear directly from the people runn

There are some places you arrive at and immediately know you’re going to struggle to leave. Eagle Brae was one of them. Hidden away on an 8,000-acre estate in the Scottish Highlands, around 40 minutes from Inverness, Eagle Brae is home to ten incredible handcrafted log cabins surrounded by mountains, woodland, wildlife and peace. I visited Eagle Brae and stayed in Ardea, and it was exactly the kind of escape I didn’t realise I needed. Ten cabins, each with their own character

After more than 15 years working in digital marketing, including working with some of the biggest hotel brands in the UK as well as independent hotels, holiday lets and accommodation businesses, there's one problem I see again and again. Too many properties are completely reliant on OTAs for their bookings. They've got a brilliant property, great reviews and guests who would happily come back, but the majority of those bookings are still coming through Airbnb or Booking.com.

Airbnb can be a brilliant way to get your holiday let in front of new guests, particularly when you're new or looking to fill gaps in your calendar. But when a large percentage of your bookings come through Airbnb, have you ever actually sat down and worked out how much you're paying in fees over the course of a year? How much does Airbnb charge hosts? Airbnb is moving hosts towards a single-fee structure, where the service fee is deducted from the host payout. Most hosts on

When a potential guest lands on your social media and your last post was six months ago, they don't necessarily think, "they must be busy." They might wonder if you're still open, whether the property is still available, or whether the information they're looking at is even up to date. And when they're deciding between your property and another one, that could be enough to lose the booking. Your guests are checking your social media Social media has become part of how people

When it comes to getting more direct bookings for your holiday let, there are lots of different marketing strategies you can use. Paid ads and special offers can generate bookings quickly, but they usually stop working as soon as you stop paying for them. A blog is different. Blogging is more of a long-term strategy, helping your website become easier to find online and giving potential guests more ways to discover your property. And in 2026, that doesn't just mean being foun

September is one of my favourite times of the year for a UK getaway. The summer crowds have started to disappear, the evenings are getting a little cosier and there's something lovely about having a few days away before autumn properly arrives. And you don't need to spend a fortune to find somewhere seriously beautiful. From secluded shepherd's huts and tiny homes to seaside stays and cosy cottages, I've rounded up 10 of the best UK Airbnbs priced under £150 per night, perfec

Airbnb is changing, and its latest plans could have a real impact on hosts and small accommodation businesses. The company is moving beyond its traditional holiday-let model and expanding further into hotels, experiences and travel services. Airbnb wants to become a bigger part of the overall travel experience, rather than simply somewhere people go to book accommodation. For hosts, it's worth paying attention. Airbnb is becoming more competitive One of the most significant d

If you’re looking for a grand luxury getaway this Christmas, Finn Village must be on your list. Nestled just outside the charming village of Croftamie, in the heart of the Stirlingshire countryside, Finn Village is surrounded by rolling hills, ancient woodland and open skies. Once home to Sir Hugh Fraser, this grand estate offers a peaceful countryside escape with plenty of character. There are five unique accommodations to choose from, each with its own theme and personality

I love finding those little stays where you can arrive, shut the door and forget about everything else for a couple of days. The Hide at Woodside, just outside St Andrews, is exactly that. Tucked away amongst the trees at Woodside's family-run farm in Strathkinness, just a few miles from St Andrews, The Hide is a private woodland snug designed for two. Surrounded by countryside and completely separate from the other accommodation at Woodside, it feels wonderfully secluded whi

When you have a property with as much history as George Harrison's Childhood Home, there is no shortage of stories to tell. I've been working with the George Harrison Childhood Home in Speke since November 2025, helping to grow awareness of the property, increase bookings and make social media work harder for the business. In just three months, the property saw a 266% increase in followers, with several videos going viral and reaching completely new audiences. But for me, the

If you run an Airbnb, holiday let, B&B, boutique hotel or glamping business, chances are you've invested in professional photography. And you should. Good photography can make a huge difference to how your property looks online and can be the difference between someone scrolling past your listing or clicking through to find out more. I also offer professional photography as part of my accommodation content shoots, but alongside those polished images, I think there's a real pl