After more than 15 years working in digital marketing, including working with some of the biggest hotel brands in the UK as well as independent hotels, holiday lets and accommodation businesses, there's one problem I see again and again. Too many properties are completely reliant on OTAs for their bookings. They've got a brilliant property, great reviews and guests who would happily come back, but the majority of those bookings are still coming through Airbnb or Booking.com.

Airbnb can be a brilliant way to get your holiday let in front of new guests, particularly when you're new or looking to fill gaps in your calendar. But when a large percentage of your bookings come through Airbnb, have you ever actually sat down and worked out how much you're paying in fees over the course of a year? How much does Airbnb charge hosts? Airbnb is moving hosts towards a single-fee structure, where the service fee is deducted from the host payout. Most hosts on

When a potential guest lands on your social media and your last post was six months ago, they don't necessarily think, "they must be busy." They might wonder if you're still open, whether the property is still available, or whether the information they're looking at is even up to date. And when they're deciding between your property and another one, that could be enough to lose the booking. Your guests are checking your social media Social media has become part of how people

When it comes to getting more direct bookings for your holiday let, there are lots of different marketing strategies you can use. Paid ads and special offers can generate bookings quickly, but they usually stop working as soon as you stop paying for them. A blog is different. Blogging is more of a long-term strategy, helping your website become easier to find online and giving potential guests more ways to discover your property. And in 2026, that doesn't just mean being foun

September is one of my favourite times of the year for a UK getaway. The summer crowds have started to disappear, the evenings are getting a little cosier and there's something lovely about having a few days away before autumn properly arrives. And you don't need to spend a fortune to find somewhere seriously beautiful. From secluded shepherd's huts and tiny homes to seaside stays and cosy cottages, I've rounded up 10 of the best UK Airbnbs priced under £150 per night, perfec

Airbnb is changing, and its latest plans could have a real impact on hosts and small accommodation businesses. The company is moving beyond its traditional holiday-let model and expanding further into hotels, experiences and travel services. Airbnb wants to become a bigger part of the overall travel experience, rather than simply somewhere people go to book accommodation. For hosts, it's worth paying attention. Airbnb is becoming more competitive One of the most significant d

If you’re looking for a grand luxury getaway this Christmas, Finn Village must be on your list. Nestled just outside the charming village of Croftamie, in the heart of the Stirlingshire countryside, Finn Village is surrounded by rolling hills, ancient woodland and open skies. Once home to Sir Hugh Fraser, this grand estate offers a peaceful countryside escape with plenty of character. There are five unique accommodations to choose from, each with its own theme and personality

I love finding those little stays where you can arrive, shut the door and forget about everything else for a couple of days. The Hide at Woodside, just outside St Andrews, is exactly that. Tucked away amongst the trees at Woodside's family-run farm in Strathkinness, just a few miles from St Andrews, The Hide is a private woodland snug designed for two. Surrounded by countryside and completely separate from the other accommodation at Woodside, it feels wonderfully secluded whi

When you have a property with as much history as George Harrison's Childhood Home, there is no shortage of stories to tell. I've been working with the George Harrison Childhood Home in Speke since November 2025, helping to grow awareness of the property, increase bookings and make social media work harder for the business. In just three months, the property saw a 266% increase in followers, with several videos going viral and reaching completely new audiences. But for me, the

If you run an Airbnb, holiday let, B&B, boutique hotel or glamping business, chances are you've invested in professional photography. And you should. Good photography can make a huge difference to how your property looks online and can be the difference between someone scrolling past your listing or clicking through to find out more. I also offer professional photography as part of my accommodation content shoots, but alongside those polished images, I think there's a real pl

For years, if someone was looking for somewhere to stay, chances are they headed straight to Airbnb, Booking.com or Google. They might search for “holiday cottage in the Lake District”, browse a few options, check the reviews and then make a booking. But the way people search for travel is starting to change, and AI is becoming a bigger part of that journey. Radisson Hotel Group has recently launched one of the first hotel group apps on ChatGPT, allowing travellers to discove

There’s something about waking up by the beach, sipping your morning coffee with a sea view and ending the day watching the sunset from the comfort of your holiday home. With the incredible weather we’ve been enjoying lately, there’s no better time to make the most of a last-minute summer staycation. To inspire your next coastal escape, I’ve rounded up eight stunning beach Airbnbs across the UK that deserve a place on your travel wish list. The Beach House, Camber Sands, East

Have you noticed Airbnb prices looking a little different lately? Over recent months, guests have questioned why stays appear more expensive than they remember. But the numbers guests see on screen don’t always tell the full story. Airbnb has changed the way pricing is displayed, moving towards showing guests a clearer upfront view of the total cost of their stay. The aim is to create a more transparent booking experience, helping guests understand the full price before compl

I’m lucky enough to travel around the UK regularly, and whenever I visit somewhere new, I always look for ways to make the most of my trip and experience as much as possible. So, during my recent Airbnb tour around Scotland, I knew I just had to tick the magical Isle of Skye off my bucket list. Travelling solo, I decided the best way to experience as much of Skye as possible was by booking a guided tour with GetYourGuide. I booked the Isle of Skye Discovery, Eilean Donan Cast

As part of my recent Airbnb tour of Scotland, I discovered one of the cutest little stays near Inverness - Belle, a beautifully restored vintage style camper van tucked away at Bunchrew Caravan Park. After a day of travelling from the North of Scotland, this cosy little glamping retreat was the perfect place to get my head down before heading off on my Isle of Skye adventure with Get Your Guide the following morning. Set right beside the shores of the Moray Firth, Belle sits