Seasonal Photography: Why Autumn is the Perfect Time to Refresh Your Property’s Imagery
- Dawn Ellis
- Sep 26
- 2 min read
When was the last time you updated the photos on your property’s website or refreshed your social media content bank? If it’s been a while, you might be missing out on one of the simplest ways to attract more guests: seasonal imagery.
As autumn settles in, travellers aren’t dreaming of ice creams and bikinis anymore. They’re searching for golden leaves, steaming mugs of hot chocolate, cosy blankets, and evenings by the fire. If your online presence doesn’t reflect that seasonal mood, you could be losing bookings.
Why Seasonal Photos Work
They keep things fresh: Regularly updating your photos keeps your content fresh, making your online presence feel relevant and up to date.”
They set the mood: The right imagery helps potential guests imagine themselves at your property right now, not next year’s holiday.
Seasonal visuals inspire action. When someone sees timely, relevant photos, it stirs emotion and creates a sense of urgency, encouraging them to book before the moment passes.
Autumn Imagery in Action
Autumn is all about warmth and comfort. Think:
Soft blankets draped over armchairs
Fire pits and fairy lights in crisp evening air
Pumpkin displays or seasonal touches at the entrance
Morning mist rolling across fields or forests nearby
Photos like these don’t just make your feed pretty; they tell a story that sparks desire. They help potential guests see themselves living that experience, not just booking a place to stay.
Marketing Bnb in Your Story
I work with Airbnbs, boutique hotels, and holiday rentals to create stunning seasonal photography that elevates your OTA listings, website, and social media. From capturing autumn magic to creating summer vibrance or winter cosiness, I help properties stay visually relevant all year round.
And because imagery is only half the battle, I also offer management and coaching options, so your content stays consistent, engaging, and impactful, no matter the season.
When your photos reflect the season, your bookings reflect the results
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