Social media isn’t just about likes and followers; it’s one of the most powerful tools for driving direct bookings, building guest loyalty, and growing your property’s brand.

 

But without a clear strategy, it’s easy to waste time posting without results. This comprehensive guide shows Airbnb hosts and boutique hotels how to use social media to stand out from the big chains, attract guests authentically, and turn every post into an opportunity for connection and conversion.

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What you’ll learn in this FREE guide:

 

1. Create content that attracts and converts guests

2. Optimise your profiles to drive direct bookings

3. Build a strong, recognisable brand on social media

4. Turn followers into paying guests

5. Use engagement strategies that build loyalty and trust​

6. Plan, schedule, and automate your posts effectively

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